16.10.2007

Say it with silver

Nearly one third of car buyers opt for silver, which, according to colour psychologists, shows a desire to be seen as having wealth and prestige. Silver edges out calmer and more relationship focused blue car drivers into second place (with 26%).  Below are the top colour choices for used cars in the UK and what the colours say about their drivers: 

1. Silver (30%): a driver who wants to give the impression of wealth and prestige 

2. Blue (26%): peaceful and serene drivers who value relationships over money 

3. Black (17%): a desire to stamp authority on other road users 

4. Red (10%): passionate and a little wild, likes to take charge of any situation 

5. Grey (8.5%): a sign of stability and reliability 

6. Green (5.5%): a conscientious driver who tries to smooth over tense situations 

7. Purple (0.9%): a self-assured driver with a love of all things beautiful 

8. Yellow (0.7%): confident and not afraid to let out one's inner child 

9. Gold (0.6%): a desire to express independence 

10. Orange (0.3%): a sign of a happy person who enjoys being unique and craves attention.

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