08.01.2008

Aftermarket Show 2008

The Aftermarket Show, which gets underway, at the NEC in Birmingham, explodes the idea that a trade exhibition should conform to the restrictive guidelines of a ‘traditional’ trade event. It has a style and charisma unique among exhibitions and it reflects the changing aftermarket landscape. Why should 1970’s thinking still apply to exhibitions, when it doesn’t in any other area of the business?

The 21st century aftermarket business must drive its products into the market - chasing sales, wherever they might lead. In the same way, that business must also pursue the audience when it comes to exhibitions, it must go where the customers go. The Aftermarket Show fuses business and pleasure, through the medium of motorsport, at Autosport International.

Aftermarket people - just like everyone else - want to be entertained and interested, and motorsport provides entertainment in abundance and with obvious business relevance. By combining the twin benefits of profit and leisure, we are delivering what the time conscious trade visitor is looking for; the motorsport backdrop attracts the visitor, while the aftermarket presence profits the visitor. It makes sound business sense.

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