01.04.2010
Toyota and ECO-UNESCO drive towards sustainable mobility
 | | From L-R: Elaine Nevin, National Director of ECO-UNESCO with Louise Murphy, Marketing Executive, Toyota Ireland. | Toyota Ireland has a new partnership with ECO-UNESCO, Ireland ’s environmental education and youth organisation. The organisation aims to raise environmental awareness, promote the protection and conservation of the environment, and promote the personal development of young people. Reflecting Toyota’s environmental leadership in the drive towards sustainable mobility, the provision of a Toyota Prius to ECO-UNESCO will support the organisation’s policy of environmentally friendly transport. The third generation hybrid Prius delivers unprecedented reductions in CO2 emissions of just 89g/km – a figure unmatched by any other family car. As an official partner Toyota's aim is to make a positive contribution to ECO-UNESCO’s work empowering young people to make a difference to our environment. To this end Toyota will sponsor the Club of the Year Award at the annual ECO-UNESCO Young Environmentalist Awards (YEA). These Awards are held each spring to recognise the outstanding green achievements of young people from youth groups and schools across Ireland. The Showcase and Awards Ceremony will take place in the Mansion house on May 12th this year. “We are delighted that ECO-UNESCO and Toyota are working together in this way. ECO-UNESCO is looking forward to building a strong partnership with Toyota Ireland and see this sponsorship of the eco-friendly Prius as the first step in this. ECO-UNESCO’s national remit is raising environmental awareness in Ireland’s young people as well as promoting practical lifestyle options; we see this mutually beneficial relationship as furthering this goal.” said Elaine Nevin, National Director of ECO-UNESCO. Louise Murphy, Marketing Executive, Toyota Ireland commented:
“Toyota Ireland is very proud to be supporting the work of ECO-UNESCO. For Toyota, minimizing environmental impact continues to be a top priority at every level of the company’s organisation and activity. This partnership aims to support the work carried out by ECO-UNESCO in promoting the protection and conservation of the environment by young people.”
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