23.08.2010

Trico to exhibit at Automechanika 2010

Trico, a world leader in replacement windscreen wiper blades for the automotive aftermarket will launch two complete new wiper programs at Automechanika, Frankfurt in September.

Delivered in the company’s new contemporary packaging, these new products precisely answer customer needs in a highly contested European marketplace.

The Trico brand, which is represented by Autoparts Express has been synonymous with innovations in vehicle wiper systems and driver visibility since1917 when the company was the first to commercially produce the product. Arguably the world’s leading wiper blade manufacturer, Trico today supplies over 80 million units a year to the world’s automotive aftermarket.

Driven by a comprehensive market study and customer research, the company now has an even stronger product portfolio, aimed to provide customers and drivers with the most complete range of quality wipers. The new portfolio includes three levels of product technology: premium, standard and budget, covering three styles of blade: beam, conventional and rear blades. ”We are excited to introduce these two complete new ranges, as well as our new aftermarket branding initiative at Automechanika 2010” stated Lisa Innes, Trico Marketing Manager, EU.

Back