10.01.2012

Volkswagen increases market share in Ireland

Volkswagen Ireland increased its market share in 2011, by 0.6 per cent to 12.5 per cent on the back of its commitment to invest in Marketing, Training and support its Dealers position in these challenging times. 

Volkswagen Bank was able to provide €47.4 million for Volkswagen customers to support the increase in sales and market share.

Adam Chamberlain, Head of Sales & Marketing at Volkswagen Passenger Cars commented: “The Volkswagen Passenger Cars brand continues to achieve record market share. We have a strong customer order book for 2012 and look forward to strengthening our position.”

“2012 looks set to be an important year for the Volkswagen brand in Ireland with exciting new models coming on board, including the much anticipated up!, 21st Century Beetle and Cross Polo.”

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