18.01.2012

Continental Tyres to sponsor RTÉ Radio 1 programme

Continental Tyres has signed a sponsorship deal with RTÉ Radio to sponsor the popular Radio 1 evening news and current affairs programme, Drivetime with Mary Wilson.
 
The six-month sponsorship will provide Continental Tyres the opportunity to broadcast a range of tyre-related messages via 6 x 10 second branded stings that will air in every programme (Monday to Friday 4.30 to 7pm).
 
The company also plans to highlight its role as Official Sponsor of UEFA Euro 2012TM during the term of the sponsorship through both the branded stings and a competition giveaway for a final tickets package for two people including flights and accommodation.
 
Paddy Murphy, General Manager of Continental Tyres Ireland, said: “The Drivetime sponsorship is an ideal fit for Continental Tyres. With a huge section of listeners behind the wheel on their way home from work, it is the ideal platform for Continental to raise its profile with a key demographic”.
 
“With the six-month sponsorship deal running until the first week of July 2012, it will give us good scope to highlight our connection with UEFA EURO 2012TM when hopefully the country will be at fever pitch, reminiscent of the heady days of Italia ‘90”.
 
With 238,000 daily listeners (and monthly podcast downloads of 24,000), Drivetime with Mary Wilson is the most listened to evening news / current affairs radio programme in the country.
 
Continental will use a range of tyre care and brand information messages in the stings that will be rotated for use during the six month term of the agreement.  Branded-sting script examples are as follows:

Drivetime on RTE Radio 1 with Continental Tyres, worn tyres take longer to stop in the rain or on ice, check yours today

Drivetime on RTE Radio 1 with Continental Tyres, giving you more grip on Ireland ’s wet roads – that’s when braking really counts.

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