Untitled Document

07.09.2006

Colors Unlimited International

The accident repair market is in the throes of rapid change. The decline in the number of accidents is intensifying competition. At the same time, the growing pressure on costs is compelling bodyshops and paint shops to streamline their work processes.

In addition, advanced repair methods call for the ongoing further training of staff. These trends are confronting independent repair shops in particular with new challenges on an almost daily basis.
So that businesses can react flexibly to these far-reaching changes, Colors Unlimited International (CUI) is offering practical support in three central areas of business management.

The latest technical know-how, targeted marketing and effective management are the focuses of the Spies Hecker repair shop programme.

“If you want your enterprise to stay on course for success, you need effective tools to support the business’s technical and commercial development,” stresses Thomas Melzer, Manager in charge of Colors Unlimited International. “Our services deliver in-depth knowledge specially adapted to the needs of bodyshops and paintshops,” he added.

Take business management, for example: At compact seminars, repair shop experts supply concrete know-how. Covering everything from business planning and energy efficiency through to a systematic acceptance procedure for damaged vehicles, CUI creates a sound basis for the optimisation of operational structures. This also applies to preparations for ISO or DEKRA certification. This way, Spies Hecker’s know-how programme makes the business more competitive and more efficient.

Professional marketing activities revolve around the targeted acquisition of new customers. This is where in-depth staff training can improve the repair shop’s service. With specific offers like the Color Garant paintwork warranty, the partner repair shops strengthen customer loyalty, while attractively designed advertisements create a memorable image on the market.

In addition, rear-view mirror hangers in the vehicle asking about customer satisfaction provide a constant check of service quality. This way, the bodyshop or paint shop can react quickly to customer requests.

Technical support also aids partner workshops in their day-to-day work. Melzer expalins: “In addition to the paint expertise of our Spies Hecker specialists, we also provide a technical hotline.” This is where bodyshop experts provide step-by-step information on current repair techniques, complex vehicle structures and electronic equipment.
With the Spies Hecker programme, bodyshops and paint shops are put in an ideal position to successfully master the challenges of the market.

You can obtain further details on the Internet at www.cui-online.com

Back