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Autogem partners with Michelin wiper blades

Autogem has exclusively partnered with Michelin to widen its aftermarket offering.

The TPMS experts has entered into an exclusive agreement with Michelin Pro-Series Hybrid Wiper Blades to become the sole distributor for the products through the ‘trade’ channels.

Autogem says talks have been ongoing between with Pylon, the official Michelin Wiper Blade licensee for some time, and a deal is now in place to stock the items from mid-February.

The Michelin blades feature patented suspension technology in ‘Smart-Flex’ design, and adapt to different windshield curves, providing long-lasting, clog free all-season performance that wipes better in any weather.

Autogem’s MD Prashant Chopra said: “This is a huge coup for us. We see the Michelin Pro-Series Hybrid Wiper Blades as being way more than a part number, but an integral new dimension to our aftermarket portfolio. They save time through ease of installation and give 95 per cent coverage with relatively few SKUs.

“The strength of the Michelin brand and the premium quality of its products made this an extremely attractive proposition for us. We are always looking at ways to help our customers engage with their end-users and these blades will allow them to do this.”

Pylon’s director of sales EMEA Martyn Holt added: “We are thrilled to be entering into this partnership with Autogem. The company is one of the most respected suppliers in the automotive industry and we immediately identified Autogem as an ideal route to market in the UK.”