Autoglym’s Instadry microfibre cloth has been voted the best new car product in Britain, leading more than 600 products evaluated in the UK’s most extensive car kit testing programme.
Auto Express Product of the Year, Autoglym Instadry wowed the testing team, who were hugely impressed with its ability to be highly absorbent, despite being no thicker than a traditional chamois leather. Its design means it doesn’t hang on to trapped dirt, reducing the risk of damaging a car’s paintwork.
Autoglym Instadry can hold six times its own weight in water, and is easy to wring out, making it an exceptional choice for quick, easy and effective drying once you’ve cleaned your car.
Auto Express editor-in-chief Steve Fowler said: “More and more, we’re seeing businesses collaborate to enhance and improve automotive products. Autoglym is one of the most respected names in the car care industry, so when it turns its hand to designing a super-absorbent drying cloth, who better to approach than Vileda, a brand with more than 70 years experience in cleaning products.
“Auto Express is the only title to fully celebrate not only the great new cars which are being launched, but also provides comprehensive support to motorists when it comes to car care, maintenance and accessories.”
Autoglym CEO Paul Caller said: “It’s always a great honour to receive a product award, but particularly from Auto Express as we know how impartial and thorough their tests are. It means a lot to win this accolade against such other great names and products, but even more so as Instadry was developed directly in response to customer feedback for a quicker and easier solution.
“The Autoglym team is totally focused on new product innovation that makes car care easier and more effective and Instadry has proven to really hit the mark on that front.”
First held in 1997, the Auto Express Product Awards now covers 20 categories from tyres to dash cams and a wide range of cleaning products. The awards are derived from the 619 products Auto Express’ team of experts tested in the last 12 months, more than any other UK motoring magazine.