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Autopromotec kicks off on this Wednesday in Bologna

Autopromotec 2019 opens in Bologna this Wednesday (22nd.) morning. The biannual automotive equipment and aftermarket show is an international event that has focused on the automotive service industry for over 50 years. It will be the biggest auto trade aftermarket exhibition on Europe this year.

During the five- day event professionals from the whole supply chain will have a look at the best solutions in the automotive maintenance and service industry and at the same time will sample the future of car assistance, a market that is moving fast towards autonomous driving, connected cars, electricity and shared mobility.

Autopromotec 2019 has a lot more in store than even the record-breaking 2017 edition, with a 4.4 per cent increase in the number of participating companies and a total surface of 162,000m2, 4,000m2 larger. The organisers tell us that more than 1,650 companies have chosen this event to showcase their products and services. The share of non-Italian companies is 43 per cent, from as many as 53 different Countries.

The map of the 2019 edition of Autopromotec is divided into 17 halls and 5 outdoor areas, hosting all aftermarket sub-sectors. Indeed, companies are grouped by product category, thus allowing visitors to follow personalised itineraries based on their respective professional interests.

The world of workshop equipment, tyre assistance, lifting and rim and tyre servicing is on display in an area nearby (H. 19, 20, 14, 15 and 22), as well as spare parts, components and Car Services (H. 16, 18 and 21); as a new feature, a whole hall is dedicated to lubricants (H. 28 and part of Hall 29). Body-shop equipment and products are also on display in two adjacent halls (H. 26 and 29); the diagnostic universe is showcased in Hall 30, while the part about service stations, car wash facilities and Car Care is available in H. 25; finally, multi-purpose equipment, tools and compressors are displayed in H. 36.

Confirming the role of Autopromotec as an event for insight and professional growth for automotive repair market operators, the 2019 edition of AutopromotecEDU will also be back: the comprehensive calendar of meetings and round tables on market hot topics will offer industry operators interesting ideas to optimise, innovate and boost their business.

Industry operators are the centre of Autopromotec 2019’s special initiatives

Autopromotec 2019 is the unmissable event for automotive aftermarket professional operators to experience the industry’s technological advances first-hand. The heart of this year’s edition is the evolution driving the automotive world, which as a consequence is revolutionising the automotive repair industry, too.

The organisers tell us that ‘Futura’, the special testimonial of Autopromotec 2019, will be taking visitors on a voyage of discovery into the future of vehicle assistance. In order to provide ideas and insights on market evolution and technology, the 2019 edition of Autopromotec will introduce a number of special initiatives.

In order to raise awareness among car repairers about assisted driving solutions, thus ensuring their customers enjoy complete safety after maintenance, Autopromotec 2019 has organised “Hybrid & ADAS Village”: an exclusive area dedicated to showcasing latest generation ADAS systems for hybrid cars, in collaboration with Quattroruote Professional. In outdoor Area 48, specifically in the 14,000 sq.m racetrack, visitors may see first-hand how vehicles behave when the safety systems engaged; they may run several dynamic tests, assisted by the drivers from Quattroruote’s Guida Sicura programme.

The actual Autopromotec journey towards the future of car service continues with the project “Officina X.0”, developed in collaboration with Accenture in Hall 36, which will provide the opportunity to discover how artificial intelligence, augmented reality and connectivity are already available and functional in the X.0. Car workshop industry. During the previous edition this even caught the attention of the audience and met with remarkable success.

The totally new feature for 2019 is “Autopromotec Motorsport” , celebrating the correlation between aftermarket industry companies and motor sports, under the patronage of ACI Sport and ANFIA-Motorsport: during the show the exhibitors operating the in the motor sports space are identified by a chequered flag bearing the “Autopromotec Motorsport” logo and are reported in the relevant guide. Moreover, Hall 31 Bis will house an exhibition entirely devoted to racing, with a selection of motor sport excellences and a display of the services of the main associations and institutions in this space, but also schools, universities and training centres.

Finally, as an homage to the Italian genius, creativity and passion for motors, Autopromotec 2019 will welcome all visitors to the Quadriportico of the trade fair ground with an exhibition called “Italia, passione in rosso”, a special and exciting selection of vintage cars brought by Ruoteclassiche, including 6 rigorously red specimens of the Italian motor heritage, curated in collaboration with FCA Heritage as well as private collectors.