Axalta Coating Systems delegates representing the company’s three global refinish brands – Cromax, Spies Hecker and Standox – attended the International Bodyshop Industry Symposium (IBIS) in Barcelona, Spain, between 19 and 21 May 2014. As a committed partner of the refinish industry, Axalta was one of the major sponsors of the event.
The symposium was the perfect forum for Axalta, as an IBIS partner and official event sponsor, to share its knowledge of and expertise in the OEM and refinish sectors with other industry leaders and market influencers.
Jürgen Knorr, Axalta Coating Systems, Director of Key Accounts for the company’s refinish systems across Europe, the Middle East and Africa, explained, “Globally, Axalta is a key facilitator among bodyshops, the insurance industry and vehicle manufacturers. Participating in one of the industry’s premier global conferences lets us keep our finger firmly on the pulse of the market, learn the latest developments and hear from our customers how we can serve them better. We also endeavored to contribute to the event by bringing our experience from our long-standing partnerships with OEM and bodyshop customers in 130 countries. And with nearly 400 delegates from around the world, it is a fantastic opportunity each year to build strong relationships with other key players in the collision industry.”