Axalta launches new brand identity

Axalta Coating Systems,  the company that owns leading automotive paint brands, Standox, Spies Hecker and Du{ont Refinish has rolled out a new corporate brand identity that captures the scope of its business around the world.

The new logo highlights the Axalta name as well as its focus on performance and provides a consistent and clear symbol of the company and the products and services Axalta provides to more than 120,000 customers in 130 countries.

Axalta develops coatings for a diverse customer base and holds leading positions in four core market segments. The company supplies paint to automotive original equipment manufacturers (OEMs) and has approvals for the use of its products from many leading OEMs. In the refinish segment of the car market, flagship brands – Standox, Spies Hecker and DuPont Refinish – along with regional and national brands make Axalta the largest global supplier of paint to collision and body shops.