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Axalta partners with Toyota Gazoo Racing Europe

Axalta has agreed to become the new technology partner of Toyota Gazoo Racing Europe (TGR-E). TGR-E is a wholly-owned subsidiary of Toyota that oversees the manufacturer’s motorsports activities in Europe, including the prestigious 24-hour race at Le Mans, which the TGR-E team won in 2018, 2019 and 2020.

As part of the multi-year agreement, Axalta’s three refinish brands – Cromax, Spies Hecker and Standox – will coat TGR-E’s motorsports equipment for the FIA World Endurance Championship (WEC) and the race cars for customer motorsports, such as the GR Supra GT4.

“Axalta has a rich heritage in racing, and we understand how important it is to demonstrate durability and reliability in these high-endurance racing environments,” said Jim Muse, VP refinish for EMEA at Axalta. “We share the same drive and passion as Toyota Gazoo Racing Europe, and we’re confident that, together, we are creating the winning formula of technology and innovation.”

Rob Leupen, MD of Toyota Gazoo Racing Europe GmbH added: “The demands on the design and painting in motorsports are particularly high. We need partners who have the knowledge and experience to support us in our ambitious projects and in the associated challenges now and in the future, so we are delighted to have Axalta as a partner.”