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Axalta releases 2018 Colour Popularity Report

White is the global leader in consumer vehicle colour choice for 2018, according to figures released by Axalta’s annual Global Automotive Colour Popularity Report.

The 66th annual report shows white as the global leader at 38 per cent, holding its top spot with a significant gap ahead of second-place black (18 per cent) and a third-place tie between silver and gray (12 per cent).

Regionally, black and gray saw significant increases in notable areas. Black jumped in China (five per cent), Asia (three per cent), South Korea and Africa (both two per cent). Gray gained ground in Africa (three per cent) and Europe (two per cent).

“We have witnessed an emerging trend toward warmer shades along with colour combinations with black to challenge white’s position,” said Nancy Lockhart, colour marketing manager at Axalta Global.

“Although neutral spaces are the headliners, there is an indication of a return to colour to change the automotive landscape. Blue is most popular outside the neutrals and, holding strong at seven percent of the market, increases of orange and bronze are popping up and gaining interest.”

First published in 1953, Axalta’s Global Automotive colour Popularity Report is said to be the automotive industry’s longest running and most comprehensive colour account. Compiled and designed by Axalta’s global colour experts, the report gives automotive OEMs captivating insights into consumer preferences, aiding them in making informed decisions on auto colors.