BMW named as Ireland’s most reputable company

BMW has been named the most reputable organisation in Ireland, according to the results of the annual Ireland RepTrak™ 2013 study, announced by Corporate Reputations today.

This is the fourth year of the most comprehensive study of corporate reputations undertaken in Ireland, carried out by Corporate Reputations and their global partners the Reputation Institute. The study measured the reputations of 100 firms in Ireland between January and February 2013, based on more than 14,000 consumer ratings from members of the general public. In-depth reports and analysis on the reputation of every organisation included in the study are available from Corporate Reputations. See www.corporatereputations.ie for information.

BMW ranked first among the firms studied, with Apple (2nd), Google (3rd), Volkswagen (4th) and Toyota (5th) all following in the top five. The independent study ranked how highly organisations are held in esteem, how much they are admired and trusted, and how good the general public feels about them. It also studied how an organisation was rated across the key dimensions of reputation, which are leadership, innovation, governance, workplace, performance, citizenship and innovation. BMW was also recently named as the world’s most reputable company in the Global RepTrak™ 100 study, the world’s largest study of corporate reputations undertaken by Reputation Institute.