Cartell.ie has confirmed its title sponsorship of the International Rally of the Lakes, which takes place this weekend in Killarney, Co. Kerry.
Cartell.ie is has committed to supporting the event until at least 2013, a testament to its commitment to assist in the continuing development of motor sports in Ireland and the Irish motor industry generally.
Jeff Aherne, Director of Cartell.ie, said: “Rallying in Ireland has been as much affected by the current economic climate as any other industry. And while a lot of people contribute their time voluntarily, both in the lead up to the event, and around the time of the event itself, there are still many cost overheads which event organisers incur and fees which competitors must contribute. That is why, especially these days, title sponsorship of events can make a difference.”
This year, as in previous years, the Rally of the Lakes will attract large numbers of visitors to Killarney, many of them from abroad as well as from across the country. This will help to boost the tourism sector in the South West of the country.
“We first sponsored the event in 2010 and we’ve been back every year since, ensuring the rally continues to provide entertainment to the thousands who will flock there for the spectacle of watching cars navigate the lakes area around Killarney over the upcoming Bank Holiday weekend,” Aherne added.