In a bid to further increase its online presence and in line with its strategic digital development plan, ZF Aftermarket has relaunched its TRW public Facebook (FB) page. Daily, bite-sized posts will balance entertainment and news by actively engaging all TRW stakeholders. Through the page, the business will share its True Originals campaign, fun facts
TRW Aftermarket used the first ever UK Automechanika exhibition at the NEC in Birmingham last week, to promote its market leading ‘Corner Module’ (braking, steering & suspension programmes) and to reiterate the safety message behind the TRW Aftermarket name and brand. As well as focusing on the brand and product portfolio, TRW Aftermarket also highlighted
ZF TRW, the active and passive safety division of ZF Friedrichshafen AG, will start production of its innovative heated steering wheel technology (Conductor Insert Heating System, or CIHS) with a major European vehicle manufacturer in 2017. The design can be combined with ‘Hands On Detection’ (HOD) to enhance safety and comfort, and support the development
Braking specialists, TRW Aftermarket has revealed it is in its best ever shape as the business moves further into 2016, and intends to secure additional market share and maximise brand awareness by focussing on its Corner Module and capitalising on the opportunities presented by positive industry trends.
TRW Automotive Aftermarket has revealed that thanks to major innovations in its steering technology and significant advances in its remanufacturing capabilities, one in three vehicles across Europe is fitted with at least one TRW branded steering component; supporting TRW’s position as the leading Corner Module supplier.
