Communication is key for IAAF
The Independent Automotive Aftermarket Federation (IAAF) has implemented a new communications strategy that will ensure UK garages, bodyshops and motor factors and suppliers are kept fully up-to-date with the latest trade association activities as well as news and advice on issues that are affecting the independent aftermarket.
Through its activity in the trade media and also correspondence with members, the IAAF believes that strong communication is key to the success of the independent aftermarket and its communication strategy reflects that. It has just relaunched a regular newsletter that has been specifically written for garages. The latest issue of IAAF Garage News is packed with news, information and advice that is relevant to the success of today’s independent workshops.
The IAAF has also issued two other newsletters: Firstly, IAAF News addresses issues relating to the passenger car independent aftermarket and is aimed at motor factors and suppliers; and, secondly, IAAF CV Bulletin is dedicated to IAAF’s growing commercial vehicle section membership. All the newsletters also highlight the benefits of being a member of the IAAF.
Brian Spratt, IAAF chief executive, said: “There are various issues at play in the independent aftermarket that garages, motor factors and suppliers aren’t always aware of and could quite easily fall foul of if they don’t have the facts at their fingertips and are fully up to speed. With the support of the trade media and through our internal communication initiatives, we’re here to promote and protect the future of the independent aftermarket and sharing important information is central to our aim.”
As well as publishing bespoke newsletters, the IAAF also communicates with its members through its dedicated website (www.iaaf.co.uk) and ever-popular weekly eBulletin. It also plans to launch Facebook and Twitter social media channels in the coming months.