From the beginning of March 2014 bodyshops will have started to see new-look labels from Cromax on all of the brand’s product lines. The fresh design brings the labels in line with the strong new Cromax visual identity, launched in September 2013.
Anthony Cashel, Marketing Services Manager, Axalta Coating Systems UK and Ireland, says, “each of the product families – Cromax Basecoat, Centari and Imron Fleet Line – have a new and distinct design pattern. But they are immediately identifiable as our well-known and highly-productive Cromax brand products. Each can has a wide, coloured band across the front and the product code is in large, bold type within this coloured ribbon. This makes the new labels easy to organise and to identify, at a glance, in the mixing room.”
The ribbon also features the main product descriptor and, if a tint, the colour name. And, when appropriate, the band contains additional information, such as storage advice (Keep From Frost or Keep From Sun) in the form of pictograms, or the respective ValueShade® number.
In addition to the product families each having their own pattern, the labels are conveniently colour-coded by product type. It’s easy to distinguish binders (dark red) from tints (rainbow), undercoats (green) from clearcoats (blue-grey), thinners (blue) from activators (ochre), and degreasers (turquoise) from additives (grey).
“Although the can may sport a new and different design on the outside, the same Cromax brand quality, reliability and productivity is on the inside,” says Cashel.
For more information on the new labels or to find out more about Cromax, please contact local Cromax distributors.