Cromax will make its trade-fair debut as a new brand at Automechanika, in Frankfurt, Germany, September 16-20.
Cromax belongs to the newly founded, independent company, Axalta Coating Systems. The company has over 140 years’ experience in the paint sector and supplies more than 120,000 customers in 130 countries.
Cromax Marketing Manager Hartmut Krause is a proponent of trade fairs as marketing tools: “We had no difficulty in choosing the fair as our marking tool, especially for the Cromax® launch. We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax® brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax® will not only make a presentation in Frankfurt but also at Automechanika Dubai from 3 to 5 June.”