Ireland's Publication for the refinishing & associated Industries

Cromax unveils a new website

The Cromax brand has launched it’s new website – – with improved functionality, design and navigation. The site reflects the global Cromax brand visual identity and offers visitors an enhanced and complete browsing experience.

In addition to the new website looking completely different, it features improved site architecture and even more content refinishers will find of use. The homepage design, cleaner layout of page content, and an intuitive and consistent site-wide navigation system lead the changes.

From the landing page, users are able to navigate to various elements of the brand including products, services, colour and training.

The site has been designed to enable visitors to access the full content regardless of whether it is browsed from a laptop, desktop, a tablet or a mobile phone.

Anthony Cashel, Marketing Manager, Axalta Coating Systems UK and Ireland, says, “the new Cromax® site is fresh and intuitive, and has been created with productivity in mind. We believe refinishers will benefit dramatically from the improved accessibility the new layout provides. And it will serve as a one-stop resource for all Cromax® bodyshops. We have worked hard to improve the content in the areas that bodyshops use most. For example, the products section of the website now offers three different ways to access information: by product type, by mixing system or by repair system. From each one of these options, bodyshops then can access everything from information on a single product to a product range for specific repair types. We’ve also listened to our customers and kept the content from areas of our old website on which we had good feedback. There are quicklinks on the homepage to Colour Retrieval, Technical Data Sheets and Safety Data Sheets.”

In addition to the new website, Cromax also recently launched its new online shop, CromaStore – Visitors can view and purchase the brand’s full range of non-paint products and services, from colour tools to ChromaManager packages.

Cashel concludes, “we are delighted with the two new comprehensive Cromax sites. They allow our visitors to have an information-rich experience and provide our bodyshops with many of the tools they need to increase their productivity and profitability.”