Cromax unveils completely renovated European training centre in Belgium
The Cromax Training Centre (CTC) in Mechelen, Belgium, has recently had its complete renovation and modernisation revealed. The extensive work, which was carried out in two phases over two years, has seen the facility being completely overhauled – both cosmetically and technologically – to become the key training destination for refinishers from the Europe, Middle East and Africa (EMEA) region.
Koen Silverans, Training Leader for Cromax in Europe, Middle East and Africa, says, “our European training headquarters for Cromax is now the jewel-in-the-crown of our training centres in the region, and we hope serves as an inspiration for them. The CTC is not only a welcoming, comfortable place to meet and to learn, but also it is our resource for training our international customers, our importers and our Cromax trainers from other EMEA countries, ensuring a consistently high quality across all our training centres. The CTC also supports our colour lab and is the link between central sales, marketing and the product group.”
The extensive scope of the renovation, both internally and externally, included major modernisation as well as some general cosmetic refits. Phase one started modestly with the new Cromax totem and signage for the on-site bodyshop being installed in March 2014. These reflect the Cromax visual identity, but also serve a very functional purpose of identifying the CTC for all visitors. Phase two, which included a full structural upgrade to the entrance and other internal refurbishments and redecoration, took place during 2015.
The modernisation of the facility means that internally the 2,000m2 CTC is very different from before. From an open, light and flexible reception area with a mini Cromax museum, to spacious classrooms and meeting rooms with the latest audio/visual equipment, the functional space has been completely optimised, able to accommodate up to 120 people. And the cafeteria – now known as the Cromax Cafe – has a calming colour scheme in the brand’s colours to provide the perfect area for relaxing during training breaks.
The on-site bodyshop, which has 760m2 of work areas, includes three spray booths, one of which has very large glass doors / panels, enabling un-restricted viewing of application techniques. Another has special climate control settings so training can replicate increased humidity for refinishers from northern regions such as Scandinavia, or from hot and humid southern regions such as the Middle East. The bodyshop also has dedicated, branded signage at every step of the repair process to ensure a smooth workflow and maximum productivity during training. And a new, large flat screen monitor in the mixing room allows trainees to follow the step-by-step mixing process easily, no matter where they are standing.
Silverans concludes: “In 2014 we had nearly 2,700 trainees through the door. With our renovated facility, we hope that we can encourage even more to join us this year.”