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Dynacoat refreshes brand

Dynacoat has refreshed its entire brand. Reflecting more powerfully the distinctiveness and values of Dynacoat, the refreshed brand includes new visual identity, tone of voice, colour palette and typography. This refreshed brand is now visible on its packaging and promotional materials.

Dynacoat aims to give users a sense of confidence and empowerment with its new brand tagline – Dynacoat. Trusted Value.

The new branding makes an even stronger connection with AkzoNobel, whose heritage, technological leadership and global resources have played a large part in making the Dynacoat brand stronger and more successful.

Dynacoat is a distinctive brand, offering a unique and attractive complete package of products, colour tools, and efficient technical and marketing support – at a genuine value price. Amongst its loyal and growing customer base, Dynacoat has developed a great reputation and a high level of trust. Customers appreciate its simplicity, agility and consistent quality – which benefit from AkzoNobel’s technological leadership.

Its new logo has a fresher and more modern feel but stays true to the heritage of Dynacoat and AkzoNobel in its colours.

The company’s labels have been redesigned for easier and faster identification of each product category through a distinctive colour-coding system.

Topcoat and basecoat products used on the same mixing machine are clearly differentiated by the colours and graphics on their cans.

Dynacoat promotional materials, including advertisements, leaflets, brochures and web content, have been redesigned in line with the brand refresh. Their more contemporary look features the modern and professional Dynacoat brand, while their concise, energetic and honest tone of voice reflects the brand values.