The all-new Ford Transit Custom makes its global debut at the Birmingham CV Show this week, bringing new levels of style, driver appeal and functionality to the one-tonne commercial vehicle market.
Representing a completely new generation of Ford one-tonne vehicles, the Transit Custom marks a major step in Ford’s commitment to refresh its entire commercial vehicle line-up by 2014.
With its bold new design, car-like interior and outstanding driving dynamics, the Ford Transit Custom is targeting an expanded share of the segment, appealing to a broad range of professionals, skilled tradesmen and small businesses.
The new model has lost none of the legendary Transit toughness and value, however, combining class-leading load-carrying ability, impressive durability and attractive cost-of-ownership – with best-in-class fuel economy.
“The Transit Custom is a completely new kind of one-tonne vehicle from Ford,” said Jesus Alonso, director CV Marketing, Sales and Service, Ford of Europe. “This is a stylish, modern van which customers will be proud to have on their driveway, while losing none of the hard-working attitude that they expect from a Transit.
“The launch of this new range marks the start of a far-reaching transformation of Ford’s global commercial vehicle range. With more new models set to be revealed in the coming months, 2012 is destined to be a very exciting year for our commercial vehicle business.”
With a full range of van, kombi, and double-cab-in-van models, the dynamic new Transit Custom will go on sale later in 2012 in Europe as well as other global markets. The Transit Custom model will not be offered in North America.