Ireland's Publication for the refinishing & associated Industries

ELTA Automotive celebrates 25 years with new PRO brands launch

ELTA Automotive Ltd marked its 25th anniversary by launching its new PRO brands at Automechanika Birmingham in June.

The dual introduction, which encompasses the VISIONPRO – vision related – and VXPRO – electrical sense and control focused – brands was made as a direct response to the changing face of the aftermarket and the brands are positioned to provide the solution for the needs of the independent who is having to adapt and evolve to compete in this developing landscape. The VISIONPRO and VXPRO ranges arm workshops with the weapons they need to provide a viable option for the demands of their customers.

The combined offering is one of premium quality and set at a price point more reflective of current market conditions, but which also meets the independent’s need for a broad range of products under a single, consistent brand image, sourced from a single supplier with a pedigree able to underpin its future growth.

The two product groups naturally reflect the core specialisms developed by ELTA Automotive during its first 25 years, adding further credibility and instilling confidence to the market.