PPG Automotive Refinish has created new global branding for its popular Envirobase High Performance waterborne product line.
Updated product packaging for the leading PPG brand now gives a completely refreshed look that includes a redesigned paint system logo and new colorful label designs for its waterborne toners and its integrated waterborne undercoats and clearcoats. According to PPG, the branding initiative is intended to better reflect the premium quality of the Envirobase High Performance paint line and the brand’s international leadership in waterborne refinish systems.
“With the brand’s broad market acceptance around the world, we thought it was time to give Envirobase High Performance a fresh look that would reinforce its foremost position in the industry,” said John Outcalt, vice president, global automotive refinish. “It is important to note that while the branding and packaging for Envirobase High Performance are new, we haven’t made any changes to the technology of the system. Our customers can expect the same premium PPG performance they are accustomed to.”
Outcalt adds that the new packaging replaces the familiar “water drop” image seen on the brand labels with a modern, molecular-shaped graphic design. The structured, dynamic graphic emphasizes innovation, color and technology—hallmarks of the brand, and a reminder that PPG is the global leader in coatings. The new logo incorporates the well-known PPG blue emblem alongside the Envirobase High Performance name, ensuring better and faster recognition of the brand and the strength of the company behind it.