Farécla launches new brand identity and website

Leading experts in surface refinishing products, Farécla Products, has launched its new brand identity to reflect its progression, character and innovation in the market today.

The new corporate image, developed in conjunction with Milton Bayer, a leading branding agency in Northampton, has elements of the original logo but with a new, modern twist.‘Evaluation of what the business represents now and what it wants to represent in the future were discussed and selections of revised logos were shortlisted,” said Ray Wellington, Director of Strategy, Milton Bayer.“Colours were looked at to ensure the new logo still said Farécla without losing its brand equity.”

Taking visual cues from Farécla’s past, the lozenge shape remains but has been completely rebuilt in vector format to ensure maximum clarity at all sizes with an added shine. The familiar yellow and maroon colourways remain with the typeface an updated variant on the previous design.

Finally, the tagline “World Class Surface Finishing ” has been re-introduced as a helpful clarifier as to the nature of Farécla’s business.

“The new logo is an evolution not a revolution,” added Ray. “New typography represents a forward focus with a more technological edge, the refined chrome bevel and shading creates a more jewel-like appearance.”

Commenting on the update image, Jim Ridge, Marketing Director, Farécla Products, said: “We felt the old logo was becoming a little dated, and were keen to revitalise it to reflect the changing nature of our business and future aspirations. The new look logo has all the hallmarks of our heritage but with a more streamline, modern appearance.”