Fix Auto Ireland set to change face of bodyshop sector

The face of the bodyshop sector in Ireland is set to change, following the launch of Fix Auto Ireland, at a packed meeting in Portlaoise on Thursday Night, June 7.

Upwards on 60 people attended the official launch at the Midlands Park Hotel in Portlaoise.

Master franchisor, Fix Auto World is set to develop a comprehensive aftermarket services solution in Ireland across its two franchise network brands, Fix Auto and Novus Glass.

Fix Auto World has developed strong relationships with work providers to simplify the claims process and promote transparency for consumers, a business platform which the Fix Auto Ireland team will similarly develop.

David Lingham, Head of Business for Fix Auto World, said the caliber of body shop professionals in Ireland was already high and could only be enhanced with the support provided by the global franchise organisation.

David Lingham Fix Auto World & Jonathan Penny, Fix Auto Ireland

“The Irish aftermarket space understands the need for consolidation and seems to be ready to embrace a service offering like ours. We are pleased to bring our proven business model to Ireland and to do so by integrating both our body shop and glass brands from the very start.” “We are confident that we have found knowledgeable and like-minded partners in Jonathan and Denis, and look forward to their help in growing our network and business.”

Operations for both brands are led by Jonathan Penny, in partnership with Denis Dineen, both seasoned industry professionals with more than 60 years’ combined experience in the collision repair sector.

Jonathan Penny, Market Operations Director for Fix Auto and Novus Ireland commented: “Our aim is to provide a collision and glass business model that drives customer service and performance. This will allow our members to concentrate on their expertise, while enjoying the support of a dedicated marketing, sales and operations team to maximise their business potential,”

Integrating Novus Glass into Fix Auto Ireland collision repair shops will also establish an unrivalled value proposition for Irish consumers and work providers alike, the business promoters believe.

“Fix Auto is a strong and distinctive brand, built on trust. The same level of business innovation and training in Ireland will ensure all our franchisees are at the cutting edge of the collision repair industry, and that customers can expect the same quality body work and customer experience at each and every location,” adds Denis Dineen, Network Director.