Ireland's Publication for the refinishing & associated Industries

Garages to kick-start a ‘Diamond’ new year

DENSO Aftermarket is giving garages an exciting opportunity in 2015 to arm themselves with some dazzling prizes and luxury rewards as part of ‘Automotive Diamonds’, Europe’s largest loyalty rewards programme.


So far, a significant number of garages have been clamouring to take part in the programme, with many more expected to follow suit as the year gets underway. To kick start the new year, all new garages that register online at by the end of February will receive a bonus 250 diamonds by entering promo code B7831A.

All garages have to do is collect DENSO product labels and return them to be rewarded with ‘Diamond’ credit, which is then redeemed for the dream reward of their choice.

Fatiha Laauich, Marketing Executive for DENSO Aftermarket UK & Ireland, commented: “The response from garages to Automotive Diamonds has been so far overwhelming. We genuinely believe in rewarding customers for their loyalty in using our products and this is an extremely effective way of supporting them and their teams. With great rewards up for grabs, it’s an opportunity our customers simply can’t afford to miss in 2015.”

Launched just three years ago under the name of TRW-Diamonds, and renamed Automotive Diamonds in early 2014 to reflect the addition of the DENSO brand, the programme continues to go from strength to strength as it attracts more partners. It recently announced three new OE quality partners across its key European markets: Gates Europe, Philips Automotive Lighting, and the Sogefi Group with its brands Purflux, CoopersFiaam, FRAM and Sogefi Pro.

The fast-growing loyalty scheme enables garages to benefit from multi-brand purchases through collecting points or ‘Automotive Diamonds’, which can then be redeemed for gifts ranging from workshop equipment and technology products to household items and even holidays. The web based product loyalty programme also allows garages to check and track their accounts online.

To start collecting ‘diamonds’, go to: and follow the simple instructions.