Glasurit developing refinish solutions for cars of the future
BASF’s colour design team has presented new colours and colour concepts for the automotive industry. The ninth edition of the global Automotive Color Trends is characterised by the commitment to actively shaping and developing refinish solutions for cars of the future.
While it will still take a while until they are ready for OEM application as automotive colours and can be seen on the roads, BASF’s premium brand Glasurit is already working today to provide “perfect” refinish solutions that will be ready at the start of OEM production.
ACT/9, the title of the Automotive Color Trends 2019-20, is a demand to shape the future with an active attitude. By analyzing technological trends and societal changes, the designers at BASF’s Coatings division translated this drive into a collection of future colour inspirations for automotive surfaces. Four design studios from North America, Europe, Middle East, Africa and Asia Pacific worked within this collaboration. The focus on these regions creates a profound understanding of the respective markets and its colour drivers. The global colour trends mirror the positive commitment towards connecting digital innovations with human needs. The increasing relevance of digitalisation underlines the acceptance of computer-based support. A decisive rethinking of resources is molding new product landscapes and consumption patterns.
Every year the designers of BASF’s Coatings division translate their findings and predictions of technological and societal change into a collection that will influence automotive colours three to five years into the future. They undergo intensive research into future trends which they use as foundation for the development of surface, texture and colour positions. As a result, the designers present global trends and developments within the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (AP) and North America (NA).
Glasurit’s close involvement with BASF enables them to use its technologies and know-how from OEM coatings production to develop perfect refinish solutions for the market early on. Glasurit says its customers can thus be sure that a refinish solution with top Glasurit quality will also be available for the most up-to-date OEM and special colours worldwide.