BASF’s Coatings (BASF) division and Jaguar Land Rover’s (JLR) global headquarters have signed a cooperation agreement with Glasurit, premium refinish paint brand of BASF, to support the development and implementation of the JLR Global Body & Paint Programme in Asia Pacific.
Under the agreement, the partners commit to a strategic long-term collaboration that exceeds the industry standard in vehicle body repair and paint refinish. This includes the supply of refinish products and color-matching solutions. Additionally, a dedicated Regional Body & Paint Manager has been appointed. The new manager will help develop and implement JLR’s Global Body & Paint Programme in the region.
BASF will work closely with JLR to ensure total branded paint solutions meet their stringent repair specifications and process standards, supported from a global comprehensive support network which offers guaranteed methods and expertise. In addition to Glasurit paint solutions, RODIM® user-friendly painting accessories for painters are included for the highest quality and efficient damage repair process.
As part of the total offer, BASF is also providing comprehensive Advanced Business Solutions (ABS) to JLR to help drive profitability and efficiency within its authorized body shop network and appointing retailers. This includes a set of innovative services, tools, training and performance management modules designed to improve the processes and overall performance of JLR’s authorized body shop facilities.
Mike Hill, Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions Europe, explains, “Jaguar Land Rover and Glasurit are committed to helping and developing their business partners, this year more than ever before given the challenges we currently face together. The Global Body & Paint Programme offers a balanced approach, taking care first and foremost of body shop business infrastructure for example in facility planning, tooling, and technical compliance. Glasurit experts, together with the JLR programme Manager, will support body shops to be more profitable, through our unique ABS offer tailored to improve JLR body shop operations and grow commercial opportunities.”
Thanks to their innovative partnership, JLR and BASF ensure a uniformly high international standard is reached across JLR’s authorized body shop network around the world that guarantees the highest repair quality through the most efficient processes and helps to deliver the highest standards of customer service.
“Last year in March, BASF signed the same agreement with JLR for region Europe (including EIRO – JLR importer countries in the region). This latest agreement expands our global footprint and shows the continued trust and commitment to grow the partnership. JLR is also utilizing the latest technologies from Glasurit to drive growth, Hill goes on to say that there has been some great examples of where the respective teams from JLR and BASF have worked closely to develop the authorized body shop networks in Europe and EIRO to identify high quality repairers that not only meet the high standards and expectations of a premium brand but also address the geographical challenges that these complexed markets present with Italy being a very good example as we have seen an increase of over 30% in its authorized network.”