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Glasurit renews global sponsorship with WorldSkills International

Glasurit, BASF’s premium paint brand has renewed its two-year global industry partnership with WorldSkills International in a continued commitment to support young spray painters in the car painting category. Sponsorship includes support for the WorldSkills Shanghai 2021 competition.

Started in 1950, the WorldSkills Competitions are the gold standard of excellence in vocational skills. They inspire young competitors to reach new heights, while giving them the training and skills needed to turn their passion into a profession.

Glasurit’s sponsorship is one of several initiatives to develop skilled spray painters around the globe. “We are very happy to partner with WorldSkills once again following the successful use of our Glasurit brand of refinish coatings at WorldSkills Kazan 2019 to focus on sustainability, digitalization and diversity for the next generation of spray painters. The event brings together young people, industry, government, education, and institutions, to promote the benefits of our industry and drives the passion for skilled car painters to enter the field,” said Fabien Boschetti, Director, Global Marketing Automotive Refinish Coatings Solutions, BASF.

As China prepares for WorldSkills Shanghai 2021, the 46th WorldSkills Competition globally, Glasurit looks forward to supporting the upcoming competition under the motto “New Youth, New Skills, New Dream.”  Glasurit is also supporting the first WorldSkills Museum which will exhibit the history of skills.

The WorldSkills Museum located on the bank of the Huangpu River in Shanghai will be the first in the world devoted to vocational skills.  It is a collaboration between WorldSkills International and WorldSkills Shanghai 2021 along with participation from global partners.

BASF has been a leading educator of spray painters as part of BASF’s global STAMPP (STimulate and revAMp the Paint Profession) program, which includes internationally standardized one-year training and further bodyshop internship for new automotive refinishing technicians.

The mission of WorldSkills is to raise the profile and recognition of skilled people and show how important skills are in achieving economic growth and personal success. Glasurit realizes the need for young, well-trained talent is growing worldwide, and is proud to partner with WorldSkills.

All of the young painters at the WorldSkills Competition use refinishing products and color-matching tools exclusively from Glasurit. Glasurit successfully trained 30 WorldSkills experts from 30 countries in the use of Glasurit products and processes for the last WorldSkills Competition in Kazan in 2019 using the Glasurit Know-how online training platform and other digital tools which provides use of the Glasurit products and for designing the process as efficiently as possible.

As part of its ongoing commitment to sustainability, Glasurit takes every opportunity to raise the participants’ awareness about working sustainably through using the right products, reducing waste and reusing materials throughout their profession.