Glasurit supplies waterborne refinish solution for new Mazda colour

Mazda Motors has granted quality confirmation for the Glasurit 90 Line waterborne paint system for repairs involving its colour Soul Red Crystal. This means that Glasurit, BASF’s premium paint brand, is the worldwide supplier for repairs involving the colour that Mazda will introduce on its all-new CX-5.

The certification enables Glasurit to support Mazda dealers and their bodyshop networks with a VOC-compliant, high-quality and efficient solution.

“Mazda and BASF have fostered business relationships around the world for a long time,” said Oliver Birk, head of Key Account Manager Management EMEA at BASF’s Coatings division. “Our excellent collaboration is based on the way we reliably supply Mazda with high-quality products, technical support, efficient processes and our color development know-how.”

Glasurit is supporting the Mazda network throughout Europe at the launch of Soul red Crystal on the CX-5. In addition to its 90 Line premium refinish paint system, Glasurit is also offering training courses in which the Mazda bodyshop spray painters can learn to repair the unique color using the sophisticated three-layer application technique.

The color was developed to perfectly accentuate the car’s dynamic shape. It is composed of three layers – one layer with bright aluminum flakes and one translucent color layer with highly saturated red pigments – plus clearcoat. The color is now available for the all-new Mazda CX-5.

“Our training courses and Glasurit 90 Line will permit all bodyshops partnered with Mazda to perform perfect refinishing jobs for the new color generation,” Birk explained. “The colour Soul Red Crystal is so complex that we advise bodyshops to get in touch with their Glasurit contact partner before they undertake a refinishing job.”

Glasurit is thus once again offering Mazda bodyshops products, tools and services that will enable them to boost the efficiency and productivity of their business.