According to the “Global Automotive Color Popularity Report 2019” from the paint manufacturer Axalta, grey came out on top in Europe in 2019. But how are future trends recognised and how are they then implemented in car paints? And above all, how are those colours then repaired? Whether or not a newly developed colour makes it onto a car can depend on whether it can be properly repaired. Standox, a global refinish brand of Axalta, offers the perfect colour formulas and products for flawless repairs.
The Axalta, a global manufacturer of liquid and powder coatings, report on the most popular automotive paints in 2019 shows that in Europe, grey took first place last year with 24 per cent for the most popular colour for new cars. It overtook white, with 23 per cent, but white still reigned supreme worldwide. Black came in third in Europe. Together, these three colours have a two thirds market share; when silver, with a share of 10 per cent, is added, it is more than three quarters. Blue (10 per cent) and red (6 per cent) are the first “bright” colours.
Grey stands for objectivity and professionalism
For Elke Dirks, Automotive OEM Colour Designer for Axalta in Europe, the Middle East and Africa, the rise of grey came as no surprise: “Grey stands for practicality and professionalism, style and elegance,” she says. “A grey car signals that the driver does not need to draw attention to themselves with a bright colour. Thanks to new pigments and effects, the previously rather inconspicuous colour is now often very stylish. It takes around two years to completely develop a new colour, so we have to recognise tomorrow’s colour trends today.”
The Axalta OEM colouristic team evaluates a wide variety of indicators: in addition to analysing colour statistics as well as customer and model-related properties, they also look at fashion and zeitgeist. Dirks adds, “Trends in clothing, furniture and accessories, even articles in magazines – everything can provide clues.”
Nothing works without the right repair paint
But not every shade that Dirks and her colleague Christiane Lüdecke develop makes it onto the car. Sometimes a colour fails due to production-related reasons, and sometimes it is because of the development of a repair formula. Harald Klöckner, Head of Standox Training EMEA, explains, “The paint development for a car manufacturer does not only include the production paint, but also the right repair paint, because at some point bodyshops must be able to repair paint damage perfectly.”