Ireland's Publication for the refinishing & associated Industries

GS Yuasa launches new battery range

GS Yuasa Group – the leading manufacturer of Automotive Aftermarket, Industrial and Motorcycle Batteries – has announced a comprehensive new automotive battery solution from the GS battery brand for the pan-European market. The new GS range is designed to spearhead the company’s ambitious growth plans as GS Yuasa looks to consolidate its number one status in the aftermarket.

Distributed in Ireland by Serfac Limited, the 2014 GS European Car and Light Van range features five battery types – Gold, Silver, Bronze, Start Stop (EFB enhanced flooded battery) and Start Stop Plus (AGM absorbed glass mat). GS Yuasa has also refreshed the GS brand image with a more dynamic and striking appearance.

James Hylton, Sales and Marketing Manager for Yuasa’s European Automotive Division, commented: “The new GS automotive range is designed to meet the needs of the ever evolving modern car parc and offers a complete battery solution for the aftermarket. The range itself is comprehensive, encompassing micro hybrid vehicles – both Asian and European Start Stop Plus AGM (6 SKUs) and Start Stop EFB (11 SKUs) types.  We are first to the aftermarket with these Japanese size Start Stop EFB batteries offering six references.  Also in the range is a comprehensive line-up of auxiliary and back up batteries with several references fitting such vehicles as Toyota Yaris, Auris & Prius, Lexus CT200h & IS300h, Mercedes E Class & S Class, Honda Insight, CRZ, Volvo DRIVE, BMW 7 series and many more.”


Supporting the product line is Yuasa’s brand new online fitting system and battery configuration tool. “This allows workshops and retailers to ensure proper fitting of this comprehensive range of modern batteries and removes the possibility of incorrect specification batteries being fitted”, according to James Hylton.

Fitters can enter the vehicle registration number online and the system provides battery type, capacity, location on vehicle, estimated fitting time and location of OBD docket. This is complemented by full OE level step-by-step fitting instructions that can also be printed out for convenience.

As would be expected from one of the world’s largest suppliers of Original Equipment (OE) batteries to the global automotive manufacturing industry, all aftermarket batteries carrying the GS brand are manufactured to the same exacting standards as those supplied for OE use. The GS Yuasa range also includes auxiliary automotive, motorcycle, deep-cycle, industrial and lithium-ion batteries.