As 2015 draws to a close, and HBA Distribution looks back on a bumper year, the company is already planning its promotional activity for the year ahead. John Loughran reports.
HBA Distribution is well-known for its year-round promotional campaigns, which run seamlessly, one into another, throughout the year.
Like a well-oiled engine, (probably running on Petronas Lubricants) the HBA Distribution marketing team, has it’s campaigns planned down to the very last detail.
Working at least six months in advance, their National Sales Director, Kieran Keenan says that an inordinate amount of work goes into planning these campaigns.
Essentially its all about co-ordination. It’s all planning each individual campaign, generating the promotional material that accompanies each campaign, and ensuring that the relevant stock is in place to meet the anticipated demand.
Check out the full article out next week.