Automotive bulbs remain one of the fastest moving lines in the aftermarket, with significant room for garages to make profit. To help garages focus on selling bulbs Ring has designed a new bulb stand, the BU194.
The BU194 is an instant stock solution for garages and workshops, containing 26 of the top fastest moving 12v boxed bulbs to cover 96 per cent of the car park. The stand comes pre merchandised with a total of 194 bulbs that are all gravity fed for a smoother feed. All the bulbs E marked where appropriate and are barcoded.
Designed to be wall mounted, it is ideal for hanging next to the test or MOT bays – very handy for quick fits.Included with the stand is additional marketing support. A 12v wall chart, listing the references Ring offer with images and line drawings makes it easy to identify the correct replacement.
An E marking poster provides clarity as to what is E marking, why it is important and how mechanics can identify a correctly E marked bulb. When displayed in an area where customers can see, it will give them confidence that the garage fully understands bulb legislation and be content with the bulbs fitted to their vehicle.
Two stockist stickers also reiterate the message, by letting customers of the garage know that they supply Ring bulbs, the brand recognised as the UK’s leading bulb supplier.
The complete package that the BU194 offers is also designed to give mechanics and garage owners more confidence in selling bulbs.
Garages are missing out on vital additional profit by not maximising the sale of vehicle bulbs.
Research by Ring at the MechanEx shows has discovered that independent garages are either not charging for replacement bulbs or charging only to cover costs.
9% said that they did not charge for a replacement bulb and 46% stated that if they did charge for a bulb they added it to the cost of a service or consumable, rather than itemising a bulb on the invoice.
Mechanics should not be worried about charging for bulbs. It is a vital safety critical component of any car. Price, while important to the customer, is not a motivational factor; getting the car road legal is the key factor.
For more information contact Stronglines Autoparts 01 4624631