Jeep, celebrating 75 years as the iconic 4×4 SUV maker, has partnered with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016.
The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which features the best off-road capabilities in its category, was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel for a key scene in the film.
To maximise excitement for the film, Jeep UK is now launching an innovative online experience and advertising campaign, created in collaboration with the filmmakers. Prior to the release of Batman v Superman: Dawn of Justice, fans can get a sneak peek at previously unseen vehicle footage provided to Jeep UK in a special trailer only viewable as part of the online experience.
In Batman v Superman: Dawn of Justice, the world’s most iconic Super Heroes clash for the first time ever on the big screen. Jeep’s online experience invites users to choose their allegiance and become a hero themselves in the ‘Battle of the Renegades’ by using the Jeep Renegade to help others and evade impending catastrophe.
Participation in this interactive online experience will be rewarded with a range of prizes, including live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content. To enter visit: HYPERLINK “http://www.battleoftherenegades.co.uk/”www.battleoftherenegades.co.uk