Lesonal introduces Basecoat WB GT

AkzoNobel has launched a new version of its popular Lesonal waterborne basecoat. With Lesonal Basecoat WB GT, speed and performance have been improved using the latest developments in pigment and binder technology. The new basecoat features enhanced application and fade-out characteristics, invisible blending and much shorter flash-off times.

“We’re delivering ease of use and enhanced performance to our customers with the new ‘GT’ version to enhance Lesonal Basecoat’s already strong position in the market,” says Jon Amor, VR Premium Manager UK.

“Customers will particularly see improvement in its application characteristics, leading to better color control and outstanding color accuracy, as well as easy mixing, smooth application, invisible blending and short flash-offs.”

Jon notes that the introduction of Lesonal Basecoat WB GT will form part of a new campaign centering on product performance and application processes rather than the more traditional vehicle focus. The campaign features a new brand tagline that summarises Lesonal’s promise in three simple words: Great Finish. Fast.

“Lesonal actually has a tradition dating back more than 150 years, and a well-deserved global reputation for speed, efficiency, simplicity and quality. With our new campaign, we are highlighting those features – quality and efficiency – that today’s collision repair professionals value the most.”

The Basecoat WB GT system consists of 65 ready-to-use mixing machine toners, enabling painters to mix countless shades to achieve the perfect color match. The use of activator is only needed for adjustments under extreme climatic conditions. This makes the process fast, convenient and precise – reducing the risk of mixing failures. Repair specialists will appreciate the ease of use and in particular how easy it is to achieve consistent first-time-right results.

Thanks to its wide application window and good flow, they are assured of a smooth, even appearance before clearcoat application across the full range of repairs without the need to change the spraying technique or to use any special additives. What’s more, outstanding color accuracy is facilitated by Lesonal’s optimised color tools, including QuickMix, the associated Color Management Software tool, and Lesonal Variant Documentation for detailed information on thousands of colors.