Liqui Moly revamps car care product range

Liqui Moly has revamped its car care product range, saying it now brings many additional benefits to customers.

The new-look range is divided into the areas of windows, paintwork, tyres and interior. According to Liqui Moly, around half of the car care products are new to the range or have had their formulas revised.

Günter Hiermaier, managing director of Liqui Moly said: “This ensures that our products are of very high quality and that we offer a suitable item for every application, just as Liqui Moly customers expect.”

“With the relaunch, we have set ourselves the goal of convincing consumers of the merits of our care products. This applies to the application, handling and result as well as the attractive appearance,” he added.

The polishes, for example, have been further developed, particularly with regard to ease of use. Liqui Moly says the new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.

The products are also presented in new packaging, a transparent blue replaces the previous grey. The new labels show the respective area of application in addition to the large and therefore easy-to-read product designation.

There is a white information strip on the side with before and after images, product features and a practical QR code. The QR code leads consumers to the company website, where more information about the product and its benefits can be found – in the respective national language.

The website contains application images and videos as well as safety data sheets, for example. On the back of the label there is a detailed application text so that every user can achieve an optimal result with the respective product. All texts have been optimised as part of the new release.

Liqui Moly will be exhibiting at Auto Trade EXPO 2024, which takes place alongside the CV Workshop EXPO at the RDS in Dublin from 12th-13th October.