Farécla Products Ltd has appointed Michael Haddon as its new Managing Director.
Michael brings extensive experience and knowledge to the role, having previously worked for a number of SMEs, including automotive, where he identified new markets for growth. Most recently he worked for TWE Group in Germany as Managing Director and successfully turned it around from a loss making company into a market-leading business – with two manufacturing plants in Germany and one in China – making around 120-130m euros annually.
Michael is fluent in German, and also speaks reasonable French and Italian. His hobbies include rugby, cooking and motorcycling.
Commenting on his appointment, Michael Haddon said: “I am delighted to be joining Farécla at such an exciting time in its history. Following its recent brand identity update, new website and the launch of the new generation G3 Ultra which is a superb product, it gives us a very solid building block to develop our commercial proposition for 2013 going forward. Farécla has a strong and diverse customer base, and I look forward to building on these relationships together with our distributor partners. There is a very capable team here and my focus will be for the company to continue to lead the way in innovation and deliver exceptional products that will drive forward our market position in the UK and the rest of the world.”