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Monroe launches “Everything Gets Old” campaign

Leading shock absorber supplier Monroe is educating motorists on the dangers of driving cars with worn out shock absorbers. The company’s “Everything Gets Old” campaign is aimed at changing the way consumers think about the hidden safety components that help protect them on the road.

The campaign ties worn shock absorbers with other, more commonly replaced consumer
products, including fruit, clothing, furniture and even toothbrushes.

“The campaign is aimed at changing the way consumers think about the hidden safety components that help protect them on the road,” said Tenneco Senior Marketing Manager Olivier Schyns. “As a result, we hope that when a professional tells them it’s time to replace their worn shocks, they’ll be more likely to agree with this important service recommendation.”

Industry experts recommend replacing shocks and struts after 80,000 kms of service to help enhance ride and handling. Of course, shocks and struts can wear out after 50,000, 60,000 or 70,000, too – there’s no benchmark that captures every operating condition (potholed roads, heavy loads, impact with road objects) and driving style (aggressive, high-speed driving can accelerate the wear of a variety of undercar components).