New Motorservice packaging defeats counterfeiters
The Motorservice Group is the sales organization of Rheinmetall Automotive’s global aftermarket activities. It is a leading supplier of engine components for the spare parts market, encompassing the Kolbenschmidt, Pierburg, BF and TRW Engine Components brands.
It boasts of an extensive, in-depth product range lets customers draw all their spare parts from a single source. Moreover, as a problem-solver for wholesalers, retailers, and auto repair shops, Motorservice offers a level of comprehensive technical expertise befitting the subsidiary of a major high-tech enterprise.
At Automechaika 2018, MS Motorservice showcased its altered packaging design, which features a modified logo and new colors. While changing the optical appearance of its packaging, the company also adopted additional measures to combat product piracy. The latest generation includes security features on the labels that offer an even greater protection against counterfeiting.
It says that as a supplier of OEM-quality engine components, Motorservice goes to great lengths to make sure its products aren’t counterfeited. In the process of changing the design, the company therefore decided to employ the latest generation of security features, namely the tesa PrioSpot, developed by tesa scribos.
This anti-counterfeit product identification system contains a variety of visible and concealed security features. Some can be seen with the naked eye, while others require a magnifying glass or special scanner.
Thanks to this patented technology, up to seven different verification levels can be simultaneously inscribed on the label, giving the product a unique identity.
In addition, the 2-D matrix code on the label has been replaced with a QC code. This makes checking the authenticity of the product quick and easy. All you have to do is scan in the QR code with a smartphone, and seconds later a green light appears on the display if it’s an original product, or a red light if it’s a fake.