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NGK revamps website

NGK Spark Plugs (UK) Ltd has revamped its innovative website in response to a big increase in the number of people visiting the site.

The NGK website copy
The leading supplier of original equipment (OE) spark plugs, glow plugs and NTK sensors has redesigned its home page as part of an ongoing suite of improvements aimed at delivering an enhanced experience for its independent garage and motor factor customers as well as consumers.

The redesign is the result of extensive visitor analysis which revealed that web traffic to the website at is increasing by approximately 20 percent year-on-year.

It now enables NGK Spark Plugs (UK) Ltd to present the most popular areas of the website in a more dynamic and engaging manner and achieves the objective of delivering the most popular areas of the site within one click.

NGK Spark Plugs (UK) Ltd Marketing Manager Gerard Irving said: “Our online strategy is continually evolving as we look to deliver the most dynamic customer experience possible. And we have several further enhancements we plan to introduce within the coming months.

“The UK consumer is one of the most sophisticated in the world in terms of online usage, indeed per capita they spend more online than any other country in the world.

“Our research indicates that increasing numbers of consumers are visiting our website and we want to reward them with an environment that informs, entertains and engages them with rich content.”

The website contains a vast array of information about the company and its products and services in a format that is easy to navigate.

It features a technical section with details of the NGK spark plugs, glow plugs and NTK sensor ranges, plus its recently launched ignition coils offering.

In addition, it highlights its innovative E-learning programme which is ideal for technicians who want to find out more about the company’s products and what their functions are in an interactive and user-friendly way.

The website also contains the company’s comprehensive PartFinder service, and features the NGK independent garage and distributor loyalty schemes; BoxClever and milesmore.

There are also details of NGK’s numerous original equipment successes with the world’s leading vehicle manufacturers and its long-standing two and four-wheel motorsport pedigree.

You can also read all the latest news about the company by clicking on the website’s comprehensive Media Centre.

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