OESAA adds Lumileds’ Philips brand to portfolio
The Original Equipment Suppliers Aftermarket Association (OESAA) has added Lumileds’ Philips brand to its portfolio.
Revealed during this year’s Automechanika Birmingham from June 4-6, Lumileds Business Development Manager Automotive – UK and Ireland, Richard Armstrong, joined brand ambassador and The Garage Inspector, Andy Savva, on-stage to emphasise the benefits of fitting Philips’ original equipment (OE) quality products and explain why the brand has become part of OESAA.
Created to increase awareness at workshop level, highlighting the differences between the quality and testing of genuine OE parts and those parts claiming to be ‘matching quality’, OESAA is the perfect home for the Philips brand, the only OE bulb supplier to hold membership.
Armstrong said: “The ethos behind OESAA immediately impressed us. We’ve learned about the work the organisation and the brands behind it have done, from helping educate technicians about the fundamental differences between OE and non-OE to delivering training throughout the UK and Ireland, and those messages chime with the Philips brand.
“We intend to be a proactive member and be fully-engaged with OESAA’s training projects, roadshows and other industry events. We have a lot of messages and information to communicate to both distributors and technicians, which will prove invaluable in both the short and long-term.”
Lumileds UK and Ireland Country Sales Manager, Callum Goodland, added: “OESAA’s values fit in with our brand profile perfectly; our OE pedigree is second-to-none. It provides us with a platform to highlight our history, what we stand for and demonstrate a quality-led organisation in the UK automotive aftermarket.
“The fact OESAA has placed its faith in the Philips brand and its products means it has pushed us to the premium end of automotive lighting in the UK and Ireland. We are already the world’s largest automotive lighting manufacturer and distributor and Europe’s bestselling supplier – with one of every three new cars in Europe fitted with Philips bulbs as OE – and we are ready to show that to the UK aftermarket.”
OESAA Chairman, Nigel Morgan commented: “We’re delighted to have Philips on-board to strengthen our campaign. It’s a brand that’s very active in the market and one that shares our passion for quality. The response that we’ve had on the OESAA stand at Automechanika Birmingham shows that garages are extremely interested in supporting OE brands because they recognise the support available and understand that they won’t have to do the job twice using OE parts.”
