Paintseal Europe appointed Lotus F1 team official licensee
Paintseal Europe (PSE) has secured an exciting three-year licensing agreement with Group Lotus PLC, master licensee of Lotus F1®Team Limited in a move that cements its existing relationship with Renault UK and establishes a new link with the iconic Lotus brand.
PSE’s new-look GEN-3 Glasscoat ceramic paint protection comes presented in an exclusive Lotus F1® Team branded customer pack featuring the unmistakable black and gold colour scheme Lotus F1® Team fans will recognise. The high quality pack will be promoted and distributed through Renault dealer networks and will come in a Lotus F1® bag and with other F1® collectables.
The main chemical component of GEN-3 Glasscoat is a form of ceramic liquid glass that toughens into a hard coating that prevents oxidization and environmental damage to retain that “new car” look. GEN-3 Glasscoat is durable and long lasting, subject to correct application the coating is guaranteed for five years on vehicles of average mileage.
Rob Collins, Director at PSE said: “This is a fantastic opportunity for us and we are delighted to have reached this agreement with Group Lotus Plc. Renault UK has been supportive towards us and this deal endorses the quality credentials of GEN-3 Glasscoat.”
Lorenza Lavezzi, Head of Licensing for Group Lotus Plc commented, “We are very pleased to announce this new licensing partnership with Paintseal Europe today and grow our Lotus F1® Team licensed product range. The addition of this particular product demonstrates the scope of Lotus’ non-car product range from traditional merchandise to specialised car care items. At Lotus our passion is with all things automotive, now with this new relationship our Lotus Cars dealers can offer their customers the ’Lotus F1® GEN-3 Glasscoat’ treatment to ensure their cherished Lotus looks incredible for longer.”
The ’Lotus F1® GEN-3 Glasscoat’ deal comes swiftly after PSE announced its motorsport partnership for 2014 with UK racing team, Tyco Suzuki.
To learn more about Paintseal Europe and Lotus F1® GEN-3 Glasscoat visit www.gen-3glasscoat.com.