PCL tells us that it’s ‘Partner+’ performance programme has continued to flourish despite Covid-19, with distributors signing up for wraparound support which will help them to recover and thrive.
As the wheels of industry begin to turn, many companies within the automotive industry face a bumpy road ahead, although most sectors the auto aftermarket is recovering well in Ireland. Regardless, PCL says that those joining their partnership scheme will experience a much smoother journey through a range of associated incentives, including advantageous trading and terms, along with bespoke marketing support.
The pioneering initiative is aimed at growing PCL’s market share by supporting distributors to grow, providing them with full support and backing to create a strong and well-established, knowledge-based route to market. The scheme is proving invaluable during these unprecedented times, throughout which PCL has kept in touch with strategic customers, ensuring they stay on track.
Sales Director Lee Wright said: “We take our commitment to our customers extremely seriously and have been determined to add value wherever we can in the current situation. Where there has been short term impact we can help businesses to recover with the right products and routes to market. Partner+ provides them with the safety net of long-term strategies and support, and we have had several companies keen to sign up during lockdown. Partner+ enables distributors to develop and sustain long term sales to their own customer base, rather than just transactional sales, which is of paramount importance in these unpredictable times.”
Kevin O’Kane, Chief Operating Officer of motor factor buying group, FG7 Ltd, recently committed to the Partner+ programme and is already seeing positive outcomes. He said: “FG7 have already seen the benefit from PCL’s marketing support. We expect this to drive sales of PCL products for the rest of this year and claim new business by promoting the extensive range available.”
The key goals of Partner+ are commitment and service, and the programme suits distributors who take a broad range of PCL’s cutting-edge products.
Lee Wright said: “We had no idea when we introduced Partner+ that it would provide an enhanced level of support during a worldwide pandemic, and the beauty of this scheme is that our expert team can tailor-make the support necessary to help businesses deal with their own individual set of circumstances and challenges. We remain committed to supporting our customers in recovery, whatever their needs may be.”
Through Partner+ PCL also supports on Point of Sale posters, product display stands and assistance with online promotion, including social media and website visibility. Once the rules around COVID-19 operations allow, distributors with space to set up Partner+ “Air Centres” will be supported to hold open days for local businesses to view the product offering, with the PCL team on hand to provide help and advice on the safe use of compressed air. In addition, PCL can accompany partners on joint customer site visits, for example to introduce products and explain their benefits, such as PCL’s Quick Release Safety Coupling and its ability to prevent dangerous high-pressure disconnection accidents.