Ring Automotive has launched its web site at www.ringautomotive.co.uk. The new site has been completely redesigned so it is cleaner looking on the eye and has a more intuitive navigation that will improve the user experience.
Instead of listing products in categories using product terms such as vehicle lighting, the products have been listed according to user type first, Eg Car, Commercial, Motorcycle then by the product type Eg bulb or battery care.
The products themselves have been clearly presented with more prominence given to product images and in-depth specification where required. There are also clear trade up paths and associated products, to help people make a more informed choice.
A second stage of development will be to build a customer login section to include an image library and other useful content only available to customers. There will also be a project to translate the web site into European languages to support our growing customer base across Europe.
Marketing Director Nick Cameron explained the reason for the investment, “Our previous site had been designed as an online reference catalogue for our customers and distributors. However, in the 6 years that have passed since its launch, not only had its design become dated, we realised that our efforts to build our brand meant that we were attracting large volumes of traffic from motoring consumers and garage mechanics. Our web site needed to reflect our wider appeal. With the new web site we believe we have achieved this.”