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Road safety campaign launched as restrictions ease and traffic levels increase

With government restrictions around intercounty travel finally eased, road users are being urged to be extra cautious and alert to others on the road as traffic volumes begin to increase.

The Road Safety Authority (RSA) and An Garda Síochána have launched a new road safety campaign, ‘The Road Back’, reminding road users that the easing of travel restrictions will mean more cars are back on the road. With the number of pedestrians and cyclists having increased significantly over the last year, the need to always be on the lookout for other road users is essential.

Sam Waide, CEO of the Road Safety Authority said: “I know so many people are looking forward to being able to travel further distances, see family and friends, visit places they haven’t been for some time. We want to make sure that each of these trips ends safely.

“There is now a changed environment on our roads, with more people out walking and cycling. It is more important than ever that we share the roads and be mindful of vulnerable road users and one another.

“Drivers, please be alert to other road users, watch out for motorcyclists, cyclists, and pedestrians. Slow down when passing pedestrians and cyclists.

“We know that it might be the first time back on the roads for a lot of people, so we encourage you to put safety first by checking your tyres, oil and lights. Get your mind in gear for driving again so that the road back is a safer place for everyone.”

In addition, the RSA and An Garda Síochána are reminding car owners to make sure their vehicle, which may not have been driven for some time, is roadworthy by undertaking some basic maintenance checks in advance of setting off. With many people working from home, they may be out of the habit of driving.

The Road Back campaign is being supported by advertising on national and local radio, digital media and social media.

To date in 2021, a total of 45 people have died on Irish roads, eight less than the same period in 2020, according to Garda figures.