Sherwin-Williams and Valspar to exhibit as joint organization at Automechanika


Sherwin-Williams and Valspar will be exhibiting for the first time as a combined organization at Automechanika Frankfurt, held from September 11-15.

This development follows Sherwin-Williams’ successful acquisition of Valspar last year, creating a leading coatings company.

“Our displays and representatives will explain why we are better together, with shared resources, technologies and expertise that benefit all,” says Theo Wemmers, Executive General Manager Automotive EMEAI.

“By creating a partnership for performance, we are achieving great progress in accelerating the growth potential of our partners and customers. In addition to faster innovation, to meet body shop process, color and sustainability needs, our combined resources promise excellent training and closer, more responsive service and support”, Wemmers added.

Products to be showcased on the stand include the Valspar premium brands, including DeBeer Refinish and Octoral, as well as its Prospray mid-tier system, VIM industrial system and the Spralac ancillary range.

Sherwin-Williams says it is committed to supporting partners and customers in growing a profitable business. Visitors will be able to trial the company’s online training program, which features bite-size online training modules on all aspects of vehicle refinishing, on the Sherwin-Williams stand.

Wineth Malvar, Brand & Marketing Communications Manager explains: “The theme of our stand will be ‘Mastery of Refinishing’. This theme looks to both the past and the future and will bring to life our heritage of over 100 years of experience in vehicle refinishing. In addition, one of our focus will be on digital innovation, and we are excited to bring a virtual reality refinishing experience to the stand.”